How the proposed creator reward model would work

Step one: where the money comes from

Vistafolk plans to earn from direct brand sponsorships, sponsored editorial collections, contextual placements, and carefully scoped creator campaigns. If those sources later generate cash, it will not come from paying members to watch or click ads. Advertising would be clearly labeled and kept distinct from community content.

Step two: the proposed distributable-surplus waterfall

If revenue is collected, not every dollar will be shareable. Real costs come first:

• Cash collected from eligible advertising and sponsorships
• − taxes, refunds, chargebacks, and payment fees
• − direct campaign-delivery and sales costs
• − infrastructure, moderation, payroll, and approved operating expenses
• − a contribution to a prudent operating reserve
• = distributable surplus

Infrastructure and moderation get funded before anyone talks about distribution. That’s deliberate.

Step three: the proposed split

Proposed: 80% → community reward pool · 20% → operator

The community pool is then allocated using the first formula we’re testing:

• 65% creator pool — original content that produces legitimate, qualified consumption and durable value.
• 20% contribution pool — constructive curation, discussion, safety, and community work.
• 15% active-member pool — divided among verified, eligible active members.

This split is a test hypothesis. If the data says it’s wrong, we change it — with advance notice, in writing.

This is a different economic model from a direct share of ads shown beside one creator’s work or a performance-based creator program. Our guide tocreator revenue sharing and reward programsexplains the difference.

Where the operator’s 20% goes

Under the proposal, the operator’s 20% would support work that grows the platform and community pool:

• Product development — building and improving the app beyond day-to-day upkeep.
• Sponsors and marketing partners — finding the brands and partnerships that fund the pool.
• Commercial growth — bringing in more revenue so there’s more surplus to share.
• The team — hiring the people who run, moderate, and grow Vistafolk.

Baseline running costs and a prudent reserve would be paid before surplus is calculated. The exact treatment would be defined in the program rules and independently reviewed before activation.

A simulation may come first

No shadow ledger or reward balance is active today. Before any real program, Vistafolk may run a clearly labelled, non-withdrawable simulation to test the formula. Simulated figures would not be money or an entitlement.

The design proposal uses auditable ledger entries recording the reason, source activity, calculation version, and status. Likes and follower counts would not be the financial source of truth.

When payouts begin

There is no payout date. A program would launch only after the formula, law, tax, fraud controls, identity checks, supported regions, and operations are ready. It would use separate rules and a qualified provider. No deposits, user-to-user transfers, or trading are planned.