# Creator media kit template Use this template to prepare a clear, specific media kit before sharing it with a potential partner. It is a commercial planning aid, not a universal rate card, contract, or legal, tax, or accounting advice. Terms differ by project and jurisdiction. Obtain qualified advice for material agreements. Source and current guidance: https://vistafolk.com/guides/creator-media-kit-template --- **[Creator name] — [One-sentence positioning: format + subject + place or community + why it matters to the right people]** Last updated: [Month Year] --- ## Page 1: Profile and commercial offer ### Positioning Write one sentence that names your format, subject, context, and the audience job it performs. Specific positions attract relevant partners; vague ones attract unqualified ones. | Field | Your answer | |---|---| | Primary format | Photography / short video / long video / illustration / editing / combination | | Subject | The topic, object, scene, or world you repeatedly cover | | Place or community | Geography, culture, language, subculture, or use case that gives the work meaning | | Why people pay attention | What the work helps a viewer decide, do, learn, or feel | | Combined positioning sentence | [Write it here before sending] | Examples: - Vague: "Travel and lifestyle creator." - Specific: "Quiet short films and still photography about rail journeys in Japan for independent travellers who care about routes, design, and local stops." The specific version gives a railway, a camera company, a destination organisation, a publisher, or a complementary creator something concrete to evaluate. ### Creator snapshot | Field | Your answer | |---|---| | Name or business name | | | Location | City / country | | Primary channels | Platform names and handles | | Other channels | | | Languages | | | Business contact email | Not a personal social DM | ### Commercial jobs Mark the types of work you can reliably deliver for a partner. Add your own. - [ ] Sponsored publishing (creator writes and publishes to creator's audience) - [ ] Creator-made advertising (video or stills delivered for the partner to publish) - [ ] Event or product launch coverage - [ ] Product photography or demonstration - [ ] Location, travel, or lifestyle photography - [ ] Tutorial, how-to, or educational content - [ ] Ambassadorship or retainer - [ ] Photography licensing (existing catalogue) - [ ] Other: _______________ Include only jobs you can deliver reliably with your current setup. Do not list work you have never done or cannot complete on the stated timeline. ### Audience Label all figures clearly. Give the platform source and date range so a partner can assess whether the data is current. Separate platform-reported demographics from your own estimates. | Signal | Value | Source platform | Date range | |---|---|---|---| | Primary audience locations | | | | | Audience age range (if available) | | | | | Audience language | | | | | Primary interests (platform-reported) | | | | | Subscriber or follower count | | | | | Other relevant audience signal | | | | Do not invent demographics. If a figure is unavailable, leave the field blank or write "not available on this platform." ### Performance evidence Use medians or typical ranges, not only your best result. If one piece performed far above your normal range, identify it as a standout. Label any paid amplification separately from organic distribution. | Content type | Typical range | Best result (label it) | Source and date | |---|---|---|---| | Average views or impressions | | | | | Typical reach | | | | | Typical engagement rate | | | | | Saves, shares, or direct actions | | | | | Video completion rate | | | | | Click-through or link-in-bio conversion | | | | | Other relevant metric | | | | New creators who lack historical data: show production quality, niche knowledge, self-directed concept examples, reliable lead time, and the kind of job you want. Label concept work as concept work. Never turn an uncommissioned example into a fabricated client case study. --- ## Page 2: Selected work Choose three to six examples that match the commercial job you want. For each example, complete the short record below. ### Example 1 - Title or description: - Format and platform: - Objective or brief (your own brief or commissioned brief): - What you produced and where it appeared: - What happened (relevant, supportable measure): - Your role in production: - Status (live link / licensed to partner / concept only): ### Example 2 - Title or description: - Format and platform: - Objective or brief: - What you produced: - Result: - Your role: - Status: ### Example 3 - Title or description: - Format and platform: - Objective or brief: - What you produced: - Result: - Your role: - Status: Add further examples if they demonstrate distinct commercial jobs or formats. Do not publish confidential client information or analytics screenshots containing personal data. Crop or summarise platform dashboards where necessary. --- ## Page 3: Working terms and next step ### Working style | Field | Your answer | |---|---| | Typical lead time | Days from approved brief to first draft | | Concept and revision rounds | Number included in a standard project | | Response time for messages and reviews | | | Production equipment and post-production capability | | | File delivery format and method | | | Languages for briefs, revisions, and correspondence | | | Availability for travel or location shoots | | ### Commercial note — rates and rights Do not quote a single price for all projects. Include a starting point or quote framework and list what determines the final number. Leaving usage, exclusivity, expenses, or cancellation terms blank does not mean they are automatically included in one production fee. **Starting point (optional):** [Minimum project fee, day rate, or "quote on request"] **What a project quote depends on:** - Number, type, and complexity of deliverables - Shoot days, editing rounds, crew, props, travel, location, or equipment costs - Whether the creator publishes content to the creator's own audience - Organic channels where the partner may use the work - Paid advertising or boosting on any platform - License duration, territory, and permitted media - Editing, cropping, translation, synthetic or AI alteration, and approval rights - Use of creator name, voice, likeness, or handle in paid advertising - Sublicensing to agencies, affiliates, retailers, or other parties - Category exclusivity, named competitors, geography, and exact dates - Review rounds and approval process - Speed, campaign timing, and cancellation risk - Expenses and reimbursement policy These are quote inputs, not a universal rate. The right fee for similar work varies significantly by niche, audience, project scope, usage rights, exclusivity, production complexity, and market. For usage rights questions, see: https://vistafolk.com/guides/creator-usage-rights-for-brand-partnerships ### Suggested rates field (optional) If you include a suggested fee range, make clear: - What the range covers (production only, or production plus publication) - Which rights are included and which are quoted separately - That the range is an estimate, not a commitment Never include a single all-in price that silently covers unlimited rights. A starting rate that implies open-ended usage is a common negotiation problem. ### Next step Write one short, low-friction invitation. Tell the partner exactly what to send to start a useful conversation about fit. Example: "To assess fit, please send the objective, intended audience, deliverables, usage requirements, approximate timing, and working budget." Your invitation: [Write it here before sending] --- ## Before sharing this kit [ ] Is every figure current and clearly sourced with platform and date range? [ ] Have you removed or summarised any confidential client data? [ ] Is concept work clearly labelled as concept work, not a client case study? [ ] Does the positioning sentence name a specific format, subject, place, and audience job? [ ] Is the business contact an email address, not only a social media handle? [ ] Is the commercial note honest about what a final project price depends on? [ ] Do the selected work examples match the commercial job you are seeking? [ ] Is the updated month and year visible so a partner knows the data is current? [ ] Have you stated which usage rights are included and which are quoted separately? Review the kit every quarter and after a material change to your formats, location, audience, or commercial offer. --- No media kit can guarantee a partnership, a specific rate, audience results, brand safety decisions, or a good commercial outcome. Keep the final written terms, approved scope, usage permissions, invoices, and material correspondence together separately from this planning document. This template belongs to a series of Vistafolk planning aids: - Creator media kit template (this document) https://vistafolk.com/guides/creator-media-kit-template - Creator brand collaboration proposal template https://vistafolk.com/guides/creator-brand-collaboration-proposal-template - Creator brand deal review sheet https://vistafolk.com/guides/how-content-creators-find-brand-partnerships - Creator usage rights for brand partnerships https://vistafolk.com/guides/creator-usage-rights-for-brand-partnerships - UGC creator vs influencer: what brand partnerships buy https://vistafolk.com/guides/ugc-creator-vs-influencer-brand-deals Visit https://vistafolk.com/creator-partnerships for the full creator commercial-readiness resource set.